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First-Mover Advantage (Fma)

First-Mover Advantage (FMA) is the competitive advantage that an organization or company gains by being the first to release a game-changing service or product in the market. This advantage allows the first-mover to establish a dominant market position and to create barriers to entry that protect them from competition.

The first-mover advantage is a powerful tool that can be used to gain a competitive edge in the marketplace. However, it is important to note that there are also risks associated with being the first-mover. These risks can include the possibility of investing heavily in a product or service that fails to find a market, or the need to defend a market position against well-funded and aggressive competitors.

Despite the risks, the first-mover advantage is a significant advantage that can be leveraged to build a successful business. Organizations that are able to identify game-changing opportunities and move quickly to launch new products or services can reap the benefits of being first-to-market.



26 Dec 2023

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